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In collaboration with DASDING, a standout German pop radio station aimed at 17 to 29-year-olds and part of the SWR network, I had the pleasure of leading several marketing projects. Our initiatives include billboard campaigns, transit ads, online promotions, and a mobile app, each tailored to engage DASDING's dynamic audience.

Billboard Campaign

We devised a campaign to encourage people to switch to digital radio. The radio campaign lasted two weeks and was supplemented by outdoor advertising on billboards in fifteen cities throughout Baden-Württemberg and Rheinland-Pfalz.

The App

The app is a quiz game employed by DASDING at festivals and events, linking to their hit video series "Song Tindern". Our goal was to increase awareness among event attendees of this popular YouTube series.

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