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DIGITAL COMMUNICATIONS STRATEGIST

I'm a dynamic and result-oriented communications professional with over thirteen years of international work experience in Malaysia, UAE, Sudan, and Portugal. I am a highly motivated individual with excellent networking skills and solid research and analytical capabilities.

I'm currently heading communications for a web3 data monetization startup while completing a doctorate in Communication Sciences. My dissertation is titled "Cancel Culture: The Crisis Communication Response to Racism in Luxury Fashion." My research focuses on the strategies and theories of Apologia, Situational Crisis Communication, and Image Restoration.

EXPERIENCE

2022-Present

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Communications Director

DATALATTE DApp, 

REMOTE

Web 3.0 decentralized application (DApp)

Datalatte enables internet users to monetize their data on a safe and secure platform.

  • Created and developed the company's brand identity, tone of voice, and brand positioning.

  • Pitched, presented, and secured funding grants valued at $180K, provided by Ocean Protocol DAO, Polygon DAO, and OasisNetwork.

  • Pitched and secured partnerships with Oasis Network Ecosystem Fund and the Websummit's Investors Pavillion.

  • Content management of all product descriptions, presentations, and investors' pitch decks, highlighting the company's USPs.

  • Participated in collaborative planning and developed integrated MarCom campaigns alongside key stakeholders.

  • Oversaw all marketing and communication initiatives and ensured all campaigns aligned with project timelines and deadlines.

  • Spearheaded social media strategies, marketing plans, and digital campaigns.

  • Managed a team of four communications execs, freelance writers, NFT artists, and graphic designers.

2019-2022

Digital Content Manager
HEED MEDIA,

LISBON

A Lisbon-based creative agency specializing in brand identity, digital strategy, social media marketing, and commercial design.

Clients: W&P Engineering, Speak Up at Work, Mudar, Kondor Sunglasses, Yasai Vertical Farms, Infener, Léo & Violet, DASDING, Beyond Now 360 Hospitality, KLOW, AKANE, Nam Mushrooms. 

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  • Managed and developed SEO campaigns and material for W&P AG's global, Swiss, and German domains.

  • Created social media content for W&P's social channels.

  • Content and copywriter for Wohnvoll, Mudar, and Infener websites.

  •  Lead copywriter for social media, marketing collateral, and brochures.

  •  Sourced and managed an editorial team of four for various clients- ensuring a fresh and steady content stream.

  • Lead copywriter for all product descriptions, presentations, and investors' pitch decks

  •  Curated and created content for client social media channels, including infographics, Instagram carousels, and various social media content & captions.

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2017-2018

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Content Manager

NEW ADVENTURES, LISBON

New adVentures is a digital media agency specializing in creating and distributing information and entertainment content worldwide.

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  • Wrote and curated SEO articles and engaging image galleries published on MSN (worldwide) and Stars Insider UK.

  • Proofread, sub-edited, and copy-edited articles.

  • Generated new content ideas and pitched stories that garnered over 15 million hits.

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2015-2017

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Communications Executive

TALENT CREATIVE 

KUALA LUMPUR

Brand, Creativity, and Talent Development is an In-house media and public relations agency located at the LUCT campus in Cyberjaya.

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  • Created and curated written and visual content for university brochures, campus magazines, press releases, and proposals.

  • Edited and composed video content for the Fashion School's website, including BTS montages of events and fashion shows.

  • Scriptwriter and lead voiceover talent for advertisements on Malaysia’s leading radio stations, including FLY FM and HITZ FM.

  • Event management- worked alongside the marketing team to plan and execute large-scale events, including LKW

  • Cultural Festival, Creativity in Motion fashion shows, independence days, and graduation ceremonies.

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2012-2014

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PR & Communications Manager

Chi @ THE LODGE & KIZA RESTAURANT, DUBAI

Voted the best nightclub in Dubai in 2009, 2010, and 2011. Chi @ the Lodge routinely hosts over 3,000 guests.

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  • Developed and oversaw content management for social media, three venue websites, menus, press releases, and proposals.

  • Collaborated with journalists and editors to maintain a presence for our venues in all relevant online, print, and social media.

  • Worked closely with external creative agencies to maintain the brand's identity throughout all communications.

  • Planned and executed large-scale events, including award ceremonies, concerts, and music festivals, with attendance exceeding 150K.

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