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I'm a dynamic and result-oriented communications professional with over thirteen years of international work experience in Malaysia, UAE, Sudan, and Portugal. I am a highly motivated individual with excellent networking skills and solid research and analytical capabilities.

I'm currently heading communications for a web3 data monetization startup while completing a doctorate in Communication Sciences. My dissertation is titled "Cancel Culture: The Crisis Communication Response to Racism in Luxury Fashion." My research focuses on the strategies and theories of Apologia, Situational Crisis Communication, and Image Restoration.



Communications Director



Web 3.0 decentralized application (DApp)

Datalatte enables internet users to monetize their data on a safe and secure platform.

  • Created and developed the company's brand identity, tone of voice, and brand positioning.

  • Pitched, presented, and secured funding grants valued at $180K, provided by Ocean Protocol DAO, Polygon DAO, and OasisNetwork.

  • Pitched and secured partnerships with Oasis Network Ecosystem Fund and the Websummit's Investors Pavillion.

  • Content management of all product descriptions, presentations, and investors' pitch decks, highlighting the company's USPs.

  • Participated in collaborative planning and developed integrated MarCom campaigns alongside key stakeholders.

  • Oversaw all marketing and communication initiatives and ensured all campaigns aligned with project timelines and deadlines.

  • Spearheaded social media strategies, marketing plans, and digital campaigns.

  • Managed a team of four communications execs, freelance writers, NFT artists, and graphic designers.


Digital Content Manager


A Lisbon-based creative agency specializing in brand identity, digital strategy, social media marketing, and commercial design.

Clients: W&P Engineering, Speak Up at Work, Mudar, Kondor Sunglasses, Yasai Vertical Farms, Infener, Léo & Violet, DASDING, Beyond Now 360 Hospitality, KLOW, AKANE, Nam Mushrooms. 

  • Managed and developed SEO campaigns and material for W&P AG's global, Swiss, and German domains.

  • Created social media content for W&P's social channels.

  • Content and copywriter for Wohnvoll, Mudar, and Infener websites.

  •  Lead copywriter for social media, marketing collateral, and brochures.

  •  Sourced and managed an editorial team of four for various clients- ensuring a fresh and steady content stream.

  • Lead copywriter for all product descriptions, presentations, and investors' pitch decks

  •  Curated and created content for client social media channels, including infographics, Instagram carousels, and various social media content & captions.


Content Manager


New adVentures is a digital media agency specializing in creating and distributing information and entertainment content worldwide.

  • Wrote and curated SEO articles and engaging image galleries published on MSN (worldwide) and Stars Insider UK.

  • Proofread, sub-edited, and copy-edited articles.

  • Generated new content ideas and pitched stories that garnered over 15 million hits.


Communications Executive



Brand, Creativity, and Talent Development is an In-house media and public relations agency located at the LUCT campus in Cyberjaya.

  • Created and curated written and visual content for university brochures, campus magazines, press releases, and proposals.

  • Edited and composed video content for the Fashion School's website, including BTS montages of events and fashion shows.

  • Scriptwriter and lead voiceover talent for advertisements on Malaysia’s leading radio stations, including FLY FM and HITZ FM.

  • Event management- worked alongside the marketing team to plan and execute large-scale events, including LKW

  • Cultural Festival, Creativity in Motion fashion shows, independence days, and graduation ceremonies.


PR & Communications Manager


Voted the best nightclub in Dubai in 2009, 2010, and 2011. Chi @ the Lodge routinely hosts over 3,000 guests.

  • Developed and oversaw content management for social media, three venue websites, menus, press releases, and proposals.

  • Collaborated with journalists and editors to maintain a presence for our venues in all relevant online, print, and social media.

  • Worked closely with external creative agencies to maintain the brand's identity throughout all communications.

  • Planned and executed large-scale events, including award ceremonies, concerts, and music festivals, with attendance exceeding 150K.

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