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Web3 dApp

Year

2021

Location

Singapore

Datalatte is an NFT-gated community empowering internet users to monetize their data on a decentralized platform (dApp). Their main product is a dashboard where users can manage, contribute, and monetize their data via MetaMask wallet connect. 

My challenge was to transform a Web3 startup into a market-ready brand. I performed a brand audit covering external and internal branding, including brand image & guidelines, values, mission, and tone of voice. 

The result? 360˚ Brand re-vamp.

The primary effort was to create a new, cohesive brand identity. This included a fresh look and logo, improved copy, and a focus on the core values.

I spearheaded the redesign, repositioned the brand's USP, recruited an all-star graphic designer, and collaborated with the Art Director, Social Media Director, and CMO on a new awareness campaign and digital strategy.

Before

New Identity
Brandbook

Graphic Designer

Jeremy Tweed

New Website

Homepage

NFTs

About

How it works

Homepage
NFTs Page
About page
How it Works
A CLOSER LOOK AT THE COPY
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