Datalatte is an NFT-gated community empowering internet users to monetize their data on a decentralized platform (dApp). Their main product is a dashboard where users can manage, contribute, and monetize their data via MetaMask wallet connect.
My challenge was to transform a Web3 startup into a market-ready brand. I performed a brand audit covering external and internal branding, including brand image & guidelines, values, mission, and tone of voice.
The result? 360˚ Brand re-vamp.
The primary effort was to create a new, cohesive brand identity. This included a fresh look and logo, improved copy, and a focus on the core values.
I spearheaded the redesign, repositioned the brand's USP, recruited an all-star graphic designer, and collaborated with the Art Director, Social Media Director, and CMO on a new awareness campaign and digital strategy.